Data protection

777ay Privacy Policy — How we handle your data

Your privacy is our top priority at 777ay. We are fully transparent about what data you share, how we use it, and how we keep it secure.

Last Updated: January 2026

Why we take your privacy seriously

Keeping every piece of your data safe on the 777ay platform is our responsibility.

SSL encryption protection

All pages and transactions on 777ay are secured with 256-bit SSL encryption. Your password and payment details are never stored in plain text.

Not shared with third parties

Your personal data is never sold or shared with advertisers or any other commercial entity. No data is passed on to anyone outside of partners essential to operating our services.

Minimal data collection

We only collect information that is genuinely necessary to provide our services. No excessive or unnecessary data is requested or stored.

Regular security audits

Our systems are regularly audited by independent third-party security experts. Any vulnerabilities identified are addressed promptly.

You're in control

You can view, correct, or request deletion of your data at any time. Full control over your information stays with you.

Option to unsubscribe from marketing emails

You can opt out of promotional emails or notifications at any time. We respect your preferences.


How we collect your data

777ay collects your information in multiple ways — directly from you and through automated technologies. In every case, the purpose is clear and aimed at improving your experience.

We never collect sensitive information without your knowledge or consent.

1
At registration

When creating an account, you provide your name, email, mobile number, and date of birth. This information is used to verify and manage your account.

2
During KYC verification

A copy of your National ID or passport, along with proof of address, is collected as part of the KYC process. These documents are stored in secure, encrypted storage.

3
Transaction Time

Payment method details are saved during deposits and withdrawals. This is used to verify future transactions and prevent fraud.

4
Automatically

While you use the site, your IP address, browser type, device information, and cookies are collected automatically. This helps us maintain site security and improve performance.

5
Support Hours

When you contact us via live chat or email, your messages and conversations are recorded. This helps us improve our service quality and resolve any disputes.


777ay's commitment: Protecting your personal data is our primary responsibility. Reading this Privacy Policy in full will show you just how seriously we take it.

1 What data we collect

777ay's Privacy Policy we collect various types of information to provide our services. Each piece of data has a specific purpose, and no unnecessary information is collected.

Personal Identification Information

  • Name and contact details: Full name, email address, mobile number, and current address.
  • Date of birth: To verify age and ensure responsible gaming.
  • Identity document: A copy of your national ID or passport for the KYC process.

Financial information

  • Payment method: bKash, Nagad, or bank account details — used solely for transaction verification.
  • Transaction History: Deposit and withdrawal records are retained to meet legal obligations.

Technical data

  • IP address, device type, and operating system.
  • Browser type, version, and language settings.
  • A log of time spent on the site and which pages were visited.
  • Cookie and local storage data.

2 Why and how we use your data

Data collected at 777ay is used solely for specified, legitimate purposes. Your information is never used for anything else without your consent.

  • Account management: To enable registration, login, and account security.
  • Payment processing: To process deposits and withdrawals securely.
  • Fraud prevention: To detect unusual transactions or multiple accounts.
  • Support Services: To resolve your issues quickly and effectively.
  • Promotions and offers: To send you bonuses and offers based on your preferences (you may opt out at any time).
  • Legal obligations: Data retention required by licensing authorities or legal obligations.

For VIP members: VIP participants receive personalized offers based on an automated analysis of their gaming patterns. This analysis is fully automated and your data is never shared externally.

3 Sharing data with third parties

777ay does not sell your data. However, limited information may be shared with trusted partners as necessary to operate our services:

  • Payment processor: Payment gateway providers used to complete transactions.
  • KYC verification service: Certified partner for identity verification.
  • Game provider: Minimum data required to operate the games.
  • Legal authorities: Upon a valid court order or request from a regulatory authority.

Every partner is required to comply with 777ay's strict privacy standards and may not use your data for their own purposes.

4 Cookies and tracking technologies

777ay uses several types of cookies on its website. Cookies are small text files stored in your browser.

Cookie types

  • Essential cookies: Required for login sessions and security — these cannot be disabled.
  • Performance cookies: To monitor site speed and track errors.
  • Preference cookies: To remember your language and theme preferences.
  • Analytics cookies: Used to understand user behavior — you can opt out at any time.

You can manage or delete cookies through your browser settings at any time, though some features may not work properly as a result.

5 How long we retain your data

777ay does not retain data beyond defined timeframes. However, certain information must be kept longer to meet legal obligations.

  • Account information: For the duration the account is active, and for 5 years after closure.
  • Transaction Records: 5–7 years in accordance with international anti-money laundering laws.
  • KYC documents: Up to 5 years after account closure.
  • Support Conversations: Deleted 2 years after the issue is resolved.
  • Cookie data: Expires at the end of the session or within a maximum of 1 year.

6 Your rights

You have clear rights over your personal data at 777ay. To exercise any of these rights, please contact our support team.

7 Children's Privacy

777ay is strictly for users aged 18 and above. We do not knowingly collect data from anyone under 18. If you suspect that a minor's information has been collected by mistake, please notify our support team immediately — the data will be deleted promptly.

8 Changes to the Privacy Policy

777ay may update this Privacy Policy from time to time. For any significant changes, we will post a notice on the website and notify you via your registered email. Continued use of our services after any changes constitutes acceptance of the revised policy. We recommend checking this page periodically to stay informed.

9 Contact us

For any questions, complaints, or data-related requests regarding our Privacy Policy, please contact our support team. We aim to respond within 48 hours.

Privacy contact: [email protected] — Our data protection team is available around the clock.


What data we collect and how it's used

Get a clear overview of what data is collected, why, and whether it is shared with third parties.

Data type Purpose of Collection Shared with third parties? Retention Period
Name and email Account management No Account closure + 5 years
Mobile Number Verification & Support No Account closure + 5 years
National ID KYC verification KYC partner 5 years after account closure
Payment details Transaction Processing Payment gateway 5–7 years (legal)
IP address Security and fraud prevention No 90 days
Gaming history Responsible Gaming monitoring No 3 years
Cookie data Site Performance No Session or 1 year
Support Chat Service Quality Improvement No 2 years after resolution

Your full rights over your data

As a 777ay user, you have the following rights over your personal data.

Right to access your data

You can request to see what information 777ay holds about you at any time.

Right to rectification

If any of your information is incorrect or outdated, you may request a correction.

Right to erasure

Unless required by law, you may request deletion of your data at the time of account closure.

Right to object to processing

You can object to your data being used for marketing or profiling purposes.

Right to data portability

You may request a download of your data in a standard format (such as CSV).

Right to restrict processing

In certain circumstances, you may request that the processing of your data be temporarily restricted.


Common questions about your privacy

Find straightforward answers to the most frequently asked questions here.

No, 777ay never sells your personal data. Only essential service partners — such as payment processors or KYC providers — may access limited data, and they are bound by strict confidentiality agreements.

No. Passwords are always encrypted using strong hashing algorithms. No 777ay staff member or system can view your actual password. If you forget it, you will need to reset it — no one can retrieve it for you.

Yes, you can request the deletion of data that falls outside legal retention requirements — just contact our support team. Please note that financial transaction records must be retained for a specified period in accordance with anti-money laundering laws.

Every promotional email includes an "Unsubscribe" link at the bottom. Clicking it will stop marketing emails immediately. You can also contact our support team to opt out. Please note that essential account-related emails cannot be disabled.

Yes. If a security incident occurs that may put your data at risk, we will notify you at your registered email address as quickly as possible in line with international standards, along with guidance on what steps to take.

The site cannot function properly without essential cookies — they are required for login sessions and security. Disabling analytics and marketing cookies will not affect core functionality.

Play with peace of mind — we've got you covered

Your data is fully secure at 777ay. Open an account today under our Privacy Policy and enjoy the best gaming experience in Bangladesh.

বাংলা